How to Find High-Search Volume Topics for Your Blog Using Google Trends, Quora, and Other Tools

Finding topics that people are actively searching for is crucial to driving traffic to your website and ensuring your content remains relevant. By targeting high-search volume keywords, you increase the likelihood that your articles will rank higher in search engine results, attracting more organic visitors. In this guide, we will discuss various strategies and tools, such as Google Trends, Quora, and other platforms, to help you discover trending and highly searched topics.

Why High-Search Volume Topics Matter

Creating content around topics with high search volume allows you to address what people are genuinely interested in. These topics are more likely to get indexed and ranked in search engines, giving you better visibility and driving traffic to your site. However, it’s important to balance search volume with relevance and competition—choosing topics that not only have large audiences but also align with your niche and have a manageable level of competition.

Using Google Trends to Discover Hot Topics

Google Trends is a powerful, free tool from Google that shows you the popularity of a topic over time. It provides real-time insights into what people are searching for, making it a great starting point for finding high search volume topics.

How to Use Google Trends:

1. Go to Google Trends.

2. Enter a keyword or topic that relates to your niche.

3. You’ll see a graph showing the interest in the topic over time, including the current trends.

4. Explore related topics and queries that are rising in popularity, which can give you ideas for new content.

Tip: Focus on regional trends if your audience is specific to a particular country or region. You can filter the data by geography to find location-based interest.

Advantages of Google Trends:

Real-time data: Stay updated on what’s currently trending in your industry.

Comparisons: You can compare several topics to see which has higher search volume.

Seasonality: Identify seasonal trends to create content that is relevant at the right time of year.

2. Leveraging Quora for Topic Ideas

Quora is a question-and-answer platform where users ask about everything, from the simple to the complex. By browsing through Quora, you can gain insight into what people are struggling with or curious about in your field, giving you an opportunity to create content that directly answers these questions.

How to Use Quora for Topic Discovery:

Create an account on Quora.

Search for keywords related to your niche.

Browse the questions people are asking. Pay attention to how many people follow these questions, as this indicates high interest.

Use these popular questions as inspiration for your blog content. For example, if many people are asking about a specific problem, write a detailed guide or tutorial that provides solutions.

Tip: Answer questions on Quora and link back to relevant articles on your blog. This will not only drive traffic but also establish your authority on the subject.

Advantages of Quora:

Direct insight into your audience’s needs and pain points.
The ability to gauge interest based on how many people follow a question.
High-quality content ideas that are proven to resonate with a specific audience.

3. Using Answer the Public for Content Ideas

Answer the Public is a tool that collects data from search engines to show what questions people are asking about a specific keyword. It’s an excellent resource for generating blog post ideas based on actual user queries.

How to Use Answer the Public:

Visit Answer the Public.
Enter a keyword related to your niche.
The tool will generate a visual map of questions people are searching for, organized by categories like “how,” “what,” “when,” etc.
Use these questions to create content that provides detailed answers.

Advantages of Answer the Public:

Generates a wide range of questions that real users are asking.
Visual interface that makes it easy to understand search intent.
Great for long-tail keyword research, which often has less competition but high conversion rates.
which often has less competition but high conversion rates.

4. Utilizing Ubersuggest for Keyword and Topic Research

Ubersuggest, developed by Neil Patel, is another robust tool for finding high search volume topics and keywords. It provides detailed data on search volume, keyword difficulty, and content ideas.

How to Use Ubersuggest:

Go to Ubersuggest.
Enter a keyword related to your niche.
Ubersuggest will show you related keywords, search volumes, and difficulty scores, helping you identify which topics are both popular and feasible to rank for.
Check the “Content Ideas” section for blog posts and articles related to your keyword. You can use these ideas as inspiration or improve upon existing content.

Advantages of Ubersuggest:

Comprehensive data on keyword search volume and difficulty.
Content suggestions based on real user data.
SEO analysis tools to help improve your overall content strategy.

5. Exploring Reddit for Trending Discussions

Reddit is a massive online community where users discuss everything from tech to pop culture. By exploring subreddits related to your niche, you can find trending topics and see what people are talking about.

How to Use Reddit for Topic Research:

Visit Reddit.
Search for subreddits related to your industry or niche.
Browse through posts to see which ones get the most upvotes and engagement.
Look for patterns in the types of questions or discussions that are popular. These can be great indicators of high interest topics that you can write about.

Advantages of Reddit:

Access to real-time discussions on niche topics.
See how engaged users are with specific topics or questions.
Great for finding under-the-radar trends that haven’t hit mainstream search engines yet.

6. Competitor Analysis

Another effective method for finding high-search volume topics is through competitor analysis. By examining what your competitors are writing about and how their content performs, you can gain insights into topics that resonate with your shared audience.

Tools for Competitor Analysis:

SEMrush: Provides detailed reports on your competitors’ top-performing content and keywords.
Ahrefs: Offers a content explorer feature that shows which articles get the most backlinks and social shares.
BuzzSumo: Allows you to discover the most shared content across social media and see who’s writing about trending topics.

How to Use Competitor Analysis:

Identify competitors in your niche and analyze their blogs.
Look for content that has a high number of social shares, backlinks, or comments—this indicates that the topic has high engagement.
Use this data to inspire your own content, but make sure to add unique value or perspective to make your articles stand out.

Conclusion

Finding high search volume topics is essential for creating content that not only attracts visitors but also helps your website rank higher on search engines. By leveraging tools like Google Trends, Quora, Answer the Public, and Ubersuggest, you can discover trending topics that people are actively searching for. Additionally, platforms like Reddit and competitor analysis tools can provide further insights into what content performs well in your niche.

The key is to stay consistent, focus on what your audience is interested in, and continuously optimize your content strategy based on real data. By doing so, you’ll ensure that your blog stays relevant, engaging, and visible to your target audience.

Effective Ways to Find High-Search Volume Topics for Your Blog